ToyJoy

Unleash the Power of Play!

Discover a world of wonder and imagination with ToyJoy. We offer a curated selection of high-quality toys, games, and gifts that inspire creativity and learning.

Explore Our Collection
A close-up of colorful building blocks stacked in a tower

Building Blocks

Ignite your child's imagination with our wide selection of building blocks. From classic wooden blocks to advanced construction sets, we have something for every age and skill level.

A teddy bear wearing a red bow tie sitting next to a ragdoll

Plush Toys

Find the perfect cuddly companion for your little one. Our plush toys are made from soft, high-quality materials and are sure to become treasured friends.

A child playing with a wooden train set on a colorful rug

Wooden Toys

Discover the timeless appeal of wooden toys. Durable, sustainable, and beautifully crafted, our wooden toys are designed to last for generations.

A child wearing a science kit looking at a test tube with liquid

Educational Toys

Make learning fun with our range of educational toys. From science kits to puzzles, these toys help children develop important skills while having a blast.

Best Sellers

A close-up shot of a wooden stacking toy with colorful rings.

Rainbow Stacking Rings

A classic toy that helps develop fine motor skills and hand-eye coordination.

£19.99

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An image of a large stuffed dragon with bright green scales and friendly eyes.

Emerald Dragon Plush

A cuddly companion for adventures big and small.

£24.99

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A colorful image of a set of magnetic building tiles in various shapes and sizes.

Magna-Tiles Set

Inspire creativity and spatial reasoning with these magnetic building tiles.

£34.99

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A picture of a wooden train set with tracks forming a loop around miniature buildings.

Deluxe Wooden Train Set

Hours of fun for aspiring train conductors.

£49.99

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New Arrivals

A close-up of a DIY terrarium kit with soil, stones, and tiny plant figurines.

Miniature Garden Terrarium Kit

Build your own magical miniature world.

£29.99

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A child holding a brightly colored robot building kit, smiling.

Robo-Constructor Kit

Build and program your own robot!

£39.99

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A collection of watercolor paint tubes and brushes arranged around a blank watercolor paper.

Watercolor Wonders Set

Unleash your inner artist with this vibrant watercolor set.

£14.99

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A child wearing a detective hat and coat looking through a magnifying glass at a footprint.

Detective Science Kit

Solve mysteries and learn about forensic science.

£27.50

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About ToyJoy

ToyJoy is a family-owned business located in the heart of Edinburgh, Scotland. Founded in 2018 by Eleanor Ainsworth, a former primary school teacher, ToyJoy is dedicated to providing children with enriching and engaging play experiences. We believe that toys should be more than just entertainment; they should also foster creativity, learning, and social development. We carefully select each toy in our collection, ensuring that it meets our high standards for quality, safety, and educational value.

Our team of toy experts, led by Chief Fun Officer, Barnaby Crumb, is always on the lookout for the latest and greatest toys from around the world. We are committed to providing exceptional customer service and creating a welcoming and inclusive shopping experience for everyone. At ToyJoy, we're not just selling toys; we're helping to create memories that will last a lifetime.